The Definitive Guide to Johnnie Walker Blue Label Ultra
To rejoice this technological breakthrough, only 888 confined version bottles will probably be made generating this an unmissable bit of record for collectors.
This new, light-weight bottle is a thing of exquisite beauty; but more importantly, it demonstrates what is possible On the subject of lightweighting glass. We're going to go on implementing these learnings throughout our selection, getting far more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s 5 years of exploration and growth have meant which the information acquired is remaining used throughout the array of Diageo products.
Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals
Global Layout Director at Diageo, Jeremy Lindley who led the look project, mentioned, “Johnnie Walker Blue Label Ultra was born outside of an ideation session taking a look at the future of luxurious. With other groups going in the direction of lightweight – for instance eyewear and superior-overall performance cycling – we questioned no matter whether luxurious spirits could follow fit. “We took our vision into a staff of qualified glassmakers and throughout a five year check-and-find out course of action slowly but surely found how to make classy, lightweight glass.
This will likely develop a discreet opening by which the bottle is often taken off. Just after pouring a glass of the scarce, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its all-natural resting location along with a testament to purposeful style.
The result is undoubtedly an industry-initial that, as well as reaching exquisite elegance, showcases what luxury, lighter-fat, reduce-carbon bottles of the long run could seem like. As A part of the Diageo Spirit of Progress action approach, Johnnie Walker aims to decrease the weight of glass Employed in its packaging; an ambition that is definitely aimed toward minimizing the level of carbon emissions affiliated with packaging.3 Although the technologies just isn't but accessible to launch bottles of the bodyweight at scale, completely, the awareness Johnnie Walker has garnered is presently staying placed on lightweighting jobs throughout the Diageo portfolio.
Johnnie Walker Blue Label Ultra may be the model’s lightest 70cl Scotch whisky glass bottle so far also to the very best in the model’s awareness and study, the entire world’s lightest 70cl Scotch whisky glass bottle2 . The look can take Daring strides and dares to experiment which has a recognised paradigm of luxury.
Created via a test-and-study product with exterior glass makers, this light-weight-pounds bottle encompasses a handblown teardrop condition that reimagines Johnnie Walker's legendary sq. layout, exemplifies the future of lightweight, and aids learn new prospects for lighter, decrease carbon packaging alternate options.
“We didn’t determine what we ended up heading to be able to achieve when we got down to thrust the boundaries of luxurious, and the result is something that lots of claimed would not be achievable.
Diageo has stated which the “Formerly claimed ‘lightest pounds scotch whisky bottle’ was introduced by a British isles retailer and weighed about 298 grams.”
“We took our vision into a staff of expert glassmakers and all through a five calendar year exam-and-learn method bit by bit found out how to create stylish, lightweight glass. The specialized issues that lightweighting offers led us to include various design and style and creation requirements that we couldn't have envisaged Firstly of our journey; within the requirement of a tear fall condition which we have moulded to nonetheless mimic the iconic square type of Johnnie Walker bottles, towards the addition of a protective cage to allow for any round base, and also the hand-producing and filling of every personal bottle in order to avoid damages in creation.”
We discovered which the lightest, strongest glass bottle you may make without having compromising durability is usually a teardrop form.
“We’re in all probability about 12 months from People first merchandise hitting the industry because of the lightweighting method.”
This is the 1-off bottle for now illustrating the art on the doable, to be a style experiment and redefining lightweight as luxury. We'll keep on to use these learnings through the broader Diageo range.
Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, in addition to more info a number of ghost whiskies, initial produced in distilleries that have given that closed.
Johnnie Walker got down to advance the spirits industry by experimenting with light-weight glass for its luxury whiskies, encouraged with the trend to 'sensitive' rather than 'significant' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.